Kalman Analytics bloghttps://kalmananalytics.com/blog/Meta tracking, signal design and privacy for DTC telehealth.Before You Scale Telehealth Spend for Black Friday: A 10-Point Tracking Checkhttps://kalmananalytics.com/blog/black-friday-telehealth-tracking-checklist/https://kalmananalytics.com/blog/black-friday-telehealth-tracking-checklist/Sun, 01 Nov 2026 13:00:00 GMTBlack Friday budgets amplify every tracking flaw. Ten checks for telehealth Meta accounts before you raise spend, from blocked events to intake-page tags.The Hims & Hers Complaint, Read by a Media Buyer: What to Check in Every Telehealth Accounthttps://kalmananalytics.com/blog/hims-hers-ftc-complaint-agency-checklist/https://kalmananalytics.com/blog/hims-hers-ftc-complaint-agency-checklist/Sun, 01 Nov 2026 13:00:00 GMTThe FTC's Hims & Hers complaint is about privacy promises versus data flows. What agencies running telehealth Meta ads should check in each account.Why Renaming Your Blocked Purchase Event Won't Save Your Telehealth Campaignshttps://kalmananalytics.com/blog/renaming-blocked-purchase-event/https://kalmananalytics.com/blog/renaming-blocked-purchase-event/Sun, 01 Nov 2026 13:00:00 GMTTurning Purchase into Pur_1 is popular advice for restricted health pixels. Why it's fragile, and what to design your optimization events around instead.