<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Kalman Analytics shipping log</title><link>https://kalmananalytics.com/shipping/</link><description>Features shipped and blog posts from Kalman Analytics.</description><item><title>Meta events are labelled by where they happened</title><link>https://kalmananalytics.com/shipping/truthful-meta-event-source/</link><guid>https://kalmananalytics.com/shipping/truthful-meta-event-source/</guid><category>shipped</category><pubDate>Mon, 09 Nov 2026 13:00:00 GMT</pubDate><description>Meta events are labelled website or system-generated by where they happened, never by a setting. IP address and user agent are separate settings.</description></item><item><title>New webhook catchers record until you start them</title><link>https://kalmananalytics.com/shipping/catchers-record-until-started/</link><guid>https://kalmananalytics.com/shipping/catchers-record-until-started/</guid><category>shipped</category><pubDate>Mon, 09 Nov 2026 13:00:00 GMT</pubDate><description>A new webhook catcher keeps deliveries as samples, even after listening ends, until you choose Start processing.</description></item><item><title>Scan reports say when they saw too little</title><link>https://kalmananalytics.com/shipping/honest-scan-results/</link><guid>https://kalmananalytics.com/shipping/honest-scan-results/</guid><category>shipped</category><pubDate>Mon, 09 Nov 2026 13:00:00 GMT</pubDate><description>A scan that loaded too few pages shows &quot;Risk unknown&quot; instead of Low, with the pages it tried and why some failed.</description></item><item><title>GLP-1 Telehealth Ads: Tracking Conversions Without Leaking Patient Data</title><link>https://kalmananalytics.com/blog/glp-1-telehealth-ads-tracking/</link><guid>https://kalmananalytics.com/blog/glp-1-telehealth-ads-tracking/</guid><category>blog</category><pubDate>Sun, 08 Nov 2026 13:00:00 GMT</pubDate><description>GLP-1 telehealth ads tracking, field by field: where weight-loss funnels leak to Meta (UTMs, quiz, checkout, dose-step refills) and what to send instead.</description></item><item><title>Telehealth Conversion Tracking: Intake, Payment, Rx Approval and Refills</title><link>https://kalmananalytics.com/blog/telehealth-conversion-tracking/</link><guid>https://kalmananalytics.com/blog/telehealth-conversion-tracking/</guid><category>blog</category><pubDate>Sat, 07 Nov 2026 13:00:00 GMT</pubDate><description>Telehealth conversion tracking, stage by stage: what to send Meta for intake, payment, Rx approval and refills, when each happens, and a timing bug to fix.</description></item><item><title>Agency PDF client reports</title><link>https://kalmananalytics.com/shipping/agency-pdf-client-reports/</link><guid>https://kalmananalytics.com/shipping/agency-pdf-client-reports/</guid><category>shipped</category><pubDate>Fri, 06 Nov 2026 13:00:00 GMT</pubDate><description>Agencies can generate a branded PDF of any client workspace's results for a date range. Each file is deleted 24 hours after it's ready.</description></item><item><title>In-app help center and What's new</title><link>https://kalmananalytics.com/shipping/help-center/</link><guid>https://kalmananalytics.com/shipping/help-center/</guid><category>shipped</category><pubDate>Fri, 06 Nov 2026 13:00:00 GMT</pubDate><description>Search help articles, read what's new in Kalman, and find the right guide from any integration page, all without leaving the app.</description></item><item><title>The Kalman consent banner</title><link>https://kalmananalytics.com/shipping/kalman-consent-banner/</link><guid>https://kalmananalytics.com/shipping/kalman-consent-banner/</guid><category>shipped</category><pubDate>Fri, 06 Nov 2026 13:00:00 GMT</pubDate><description>A built-in consent banner, shown by the Kalman tag, that asks visitors whether their visit may be shared with ad platforms. Off until you turn it on.</description></item><item><title>Is the Meta Pixel HIPAA Compliant? What Telehealth Brands Need to Know in 2026</title><link>https://kalmananalytics.com/blog/is-meta-pixel-hipaa-compliant/</link><guid>https://kalmananalytics.com/blog/is-meta-pixel-hipaa-compliant/</guid><category>blog</category><pubDate>Fri, 06 Nov 2026 13:00:00 GMT</pubDate><description>Is the Meta Pixel HIPAA compliant? Not on its own. What HHS guidance, the 2026 class certification and the FTC mean for telehealth, and what to check now.</description></item><item><title>CallRail: phone calls as leads</title><link>https://kalmananalytics.com/shipping/callrail-calls-as-leads/</link><guid>https://kalmananalytics.com/shipping/callrail-calls-as-leads/</guid><category>shipped</category><pubDate>Thu, 05 Nov 2026 13:00:00 GMT</pubDate><description>Calls from CallRail tracking numbers become Kalman leads that keep the ad click, with recordings, transcripts and caller names dropped before storage.</description></item><item><title>Google Ads integration</title><link>https://kalmananalytics.com/shipping/google-ads-integration/</link><guid>https://kalmananalytics.com/shipping/google-ads-integration/</guid><category>shipped</category><pubDate>Thu, 05 Nov 2026 13:00:00 GMT</pubDate><description>Connect Google Ads with OAuth to send approvals, purchases and refills as offline conversions and import Google spend into Acquisition.</description></item><item><title>VWO experiments measured against leads, purchases and approvals</title><link>https://kalmananalytics.com/shipping/vwo-experiments-on-approvals/</link><guid>https://kalmananalytics.com/shipping/vwo-experiments-on-approvals/</guid><category>shipped</category><pubDate>Thu, 05 Nov 2026 13:00:00 GMT</pubDate><description>Compare VWO test variants by the outcomes VWO never sees: leads, purchases and provider approvals, on Funnel and Traffic.</description></item><item><title>Meta Health and Wellness Restrictions: How Telehealth Brands Check Their Pixel and Fix It</title><link>https://kalmananalytics.com/blog/meta-health-and-wellness-restrictions/</link><guid>https://kalmananalytics.com/blog/meta-health-and-wellness-restrictions/</guid><category>blog</category><pubDate>Thu, 05 Nov 2026 13:00:00 GMT</pubDate><description>Meta health and wellness restrictions, explained for telehealth: find your restriction level in Events Manager, what each blocks, and the fixes that last.</description></item><item><title>Purchase Is Blocked. What Should a Telehealth Account Optimize For?</title><link>https://kalmananalytics.com/blog/telehealth-signal-ladder/</link><guid>https://kalmananalytics.com/blog/telehealth-signal-ladder/</guid><category>blog</category><pubDate>Tue, 03 Nov 2026 13:00:00 GMT</pubDate><description>A signal ladder for restricted telehealth Meta accounts: how to pick an optimization event by volume, timing, closeness to revenue and what it reveals.</description></item><item><title>In-app support requests</title><link>https://kalmananalytics.com/shipping/in-app-support/</link><guid>https://kalmananalytics.com/shipping/in-app-support/</guid><category>shipped</category><pubDate>Mon, 02 Nov 2026 13:00:00 GMT</pubDate><description>Ask for help from any page in Kalman, follow the thread under Your requests, and get email notices that never include your message.</description></item><item><title>Sign your BAA in onboarding</title><link>https://kalmananalytics.com/shipping/baa-e-signing/</link><guid>https://kalmananalytics.com/shipping/baa-e-signing/</guid><category>shipped</category><pubDate>Mon, 02 Nov 2026 13:00:00 GMT</pubDate><description>Account owners review and e-sign Kalman's Business Associate Agreement in the app, and get a signed copy by email.</description></item><item><title>Does Moving to the Conversions API Make Telehealth Tracking Safe?</title><link>https://kalmananalytics.com/blog/does-capi-make-telehealth-tracking-safe/</link><guid>https://kalmananalytics.com/blog/does-capi-make-telehealth-tracking-safe/</guid><category>blog</category><pubDate>Mon, 02 Nov 2026 13:00:00 GMT</pubDate><description>Server-side tracking changes who controls the payload, not what's in it. What telehealth media buyers should check in every CAPI event before scaling.</description></item><item><title>Agency bulk scans and white-label scan reports</title><link>https://kalmananalytics.com/shipping/agency-bulk-scans-and-white-label/</link><guid>https://kalmananalytics.com/shipping/agency-bulk-scans-and-white-label/</guid><category>shipped</category><pubDate>Sun, 01 Nov 2026 13:00:00 GMT</pubDate><description>Scan up to 200 client and prospect sites from one list and send each brand a report with your agency's logo, colors and call to action.</description></item><item><title>Shadow mode and the signal-gap report</title><link>https://kalmananalytics.com/shipping/shadow-mode-and-signal-gap/</link><guid>https://kalmananalytics.com/shipping/shadow-mode-and-signal-gap/</guid><category>shipped</category><pubDate>Sun, 01 Nov 2026 13:00:00 GMT</pubDate><description>Run Kalman beside your current tracking without sending anything to Meta, then compare what Meta reports with what Kalman would send.</description></item><item><title>Before You Scale Telehealth Spend for Black Friday: A 10-Point Tracking Check</title><link>https://kalmananalytics.com/blog/black-friday-telehealth-tracking-checklist/</link><guid>https://kalmananalytics.com/blog/black-friday-telehealth-tracking-checklist/</guid><category>blog</category><pubDate>Sun, 01 Nov 2026 13:00:00 GMT</pubDate><description>Black Friday budgets amplify every tracking flaw. Ten checks for telehealth Meta accounts before you raise spend, from blocked events to intake-page tags.</description></item><item><title>The Hims &amp; Hers Complaint, Read by a Media Buyer: What to Check in Every Telehealth Account</title><link>https://kalmananalytics.com/blog/hims-hers-ftc-complaint-agency-checklist/</link><guid>https://kalmananalytics.com/blog/hims-hers-ftc-complaint-agency-checklist/</guid><category>blog</category><pubDate>Sun, 01 Nov 2026 13:00:00 GMT</pubDate><description>The FTC's Hims &amp; Hers complaint is about privacy promises versus data flows. What agencies running telehealth Meta ads should check in each account.</description></item><item><title>Why Renaming Your Blocked Purchase Event Won't Save Your Telehealth Campaigns</title><link>https://kalmananalytics.com/blog/renaming-blocked-purchase-event/</link><guid>https://kalmananalytics.com/blog/renaming-blocked-purchase-event/</guid><category>blog</category><pubDate>Sun, 01 Nov 2026 13:00:00 GMT</pubDate><description>Turning Purchase into Pur_1 is popular advice for restricted health pixels. Why it's fragile, and what to design your optimization events around instead.</description></item><item><title>Website scanner and signal audit reports</title><link>https://kalmananalytics.com/shipping/website-scanner/</link><guid>https://kalmananalytics.com/shipping/website-scanner/</guid><category>shipped</category><pubDate>Thu, 29 Oct 2026 13:00:00 GMT</pubDate><description>Scan a telehealth site's public pages to see what its trackers send, with a score, findings and a Meta restriction risk.</description></item><item><title>Acquisition: Meta spend import, cost per approved patient and ROAS</title><link>https://kalmananalytics.com/shipping/acquisition-and-spend-import/</link><guid>https://kalmananalytics.com/shipping/acquisition-and-spend-import/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>Import Meta ad spend daily and see cost per purchase, cost per approved patient and ROAS from campaign down to ad.</description></item><item><title>First-party tag and tracking domains on your own subdomain</title><link>https://kalmananalytics.com/shipping/first-party-tag-and-tracking-domains/</link><guid>https://kalmananalytics.com/shipping/first-party-tag-and-tracking-domains/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>A small Kalman tag that runs from a subdomain like kl.yourbrand.com, sets first-party cookies and never reads forms or page text.</description></item><item><title>Meta Conversions API integration</title><link>https://kalmananalytics.com/shipping/meta-conversions-api/</link><guid>https://kalmananalytics.com/shipping/meta-conversions-api/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>Send intake, checkout, purchase and approval events to Meta from the server, through the PHI firewall, with value strategies and test events.</description></item><item><title>Overview, Traffic and Funnel analytics with product LTV</title><link>https://kalmananalytics.com/shipping/overview-traffic-funnel-ltv/</link><guid>https://kalmananalytics.com/shipping/overview-traffic-funnel-ltv/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>Visitors, intakes, purchases, approvals and lifetime value per product, computed from Kalman's own data with no third-party analytics.</description></item><item><title>Passkeys and two-factor sign-in</title><link>https://kalmananalytics.com/shipping/passkeys-and-two-factor/</link><guid>https://kalmananalytics.com/shipping/passkeys-and-two-factor/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>Sign in to Kalman with a passkey, and protect your account with an authenticator app and recovery codes.</description></item><item><title>PHI firewall and the outbound deliveries log</title><link>https://kalmananalytics.com/shipping/phi-firewall-and-outbound-log/</link><guid>https://kalmananalytics.com/shipping/phi-firewall-and-outbound-log/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>Every ad-platform payload is built from an allowlist, and the Events log shows exactly what Kalman sent for each event.</description></item><item><title>Sylaris OS integration</title><link>https://kalmananalytics.com/shipping/sylaris-os-integration/</link><guid>https://kalmananalytics.com/shipping/sylaris-os-integration/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>Funnel events from Sylaris OS intake, checkout and fulfillment flow into Kalman through the browser tag and signed server webhooks.</description></item><item><title>Webhook catchers for Stripe and any platform's webhooks</title><link>https://kalmananalytics.com/shipping/webhook-catchers-launch/</link><guid>https://kalmananalytics.com/shipping/webhook-catchers-launch/</guid><category>shipped</category><pubDate>Mon, 26 Oct 2026 13:00:00 GMT</pubDate><description>Point any platform's webhook at Kalman, map its fields without seeing values, and turn each delivery into a funnel event.</description></item></channel></rss>
