# The Event log, deliveries and the data-flow record

> See every event Kalman received, exactly what it sent to Meta and why anything was held back, and download a data-flow record.

Updated 2026-11-10 · Analytics · https://kalmananalytics.com/support/events-log-and-data-flow/

Open **Event log** from the sidebar. It shows every event Kalman received and exactly what it sent to Meta. No names, emails or intake answers are stored there.

## Inbound events

The **Inbound events** tab lists events from your tag and webhooks, newest first, 50 per page. Use **Newer** and **Older** to page through them. Each row shows:

- **Time**, **Event** and **Source**
- **Value**, **Product** and **Campaign**
- **Visitor**: the start of Kalman's random visitor id
- **Meta**: the delivery status, or "not mapped" if that event isn't sent to Meta

Use the **Event name** list to show one type of event, such as Purchase.

To check a new setup, do the step on your site, then open the log for the last few minutes. The **Check it worked** link on the install page opens it for the last 10 minutes. You can also add `?minutes=10` (any value from 1 to 1440) to the Event log address. A **Last 10 minutes · show all** chip shows the filter is on. Click it to clear the filter.

Consent signals don't appear in the log, because they aren't events.

## Deliveries to Meta

The **Deliveries to Meta** tab shows the latest 50 deliveries, with **Created**, **Kalman event**, **Sent as**, **Status**, **Attempts** and **HTTP** for each. The statuses are:

- **pending**: waiting to be sent, for example while sending is paused
- **sent**: delivered
- **failed**: the platform refused it or couldn't be reached
- **skipped**: held back on purpose, for example because the visitor said no, the event is older than Meta's 7-day window, or a privacy check stopped it
- **shadowed**: stored instead of sent while the destination is in shadow mode

Click **What we sent** to see the exact body Kalman sent and Meta's response. Bodies are kept for 90 days. After that, the details window says the body was pruned.

## Download a data-flow record

The data-flow record is a file you can keep as evidence of what Kalman did.

1. Open **Integrations** → **Meta**. Other connected ad channels have the same button.
2. Click **Download data-flow record**.

Only owners and admins can download it. By default it covers the last 30 days, as a CSV file. To choose the period, add `from` and `to` dates to the download link, for example `?from=2026-01-01&to=2026-03-31`. The period can be at most 400 days. Add `&format=json` to get JSON instead.

The record contains:

- the fields the destination is allowed to send
- your event mappings and how values are set, with any clinical acknowledgements
- your consent mode and consent source
- delivery counts by event and status
- skip counts by reason
- the history of changes to the destination and your privacy settings

Each download is noted in the workspace's audit history.

## What Kalman never sends

Kalman builds each delivery from a fixed allowlist: hashed identifiers, event name, time, value and currency. Names, intake answers, and condition, medication or product names never go to an ad platform. The data-flow record itself contains no hashes and no identifiers.

Still stuck? Log in and open a request: https://app.kalmananalytics.com/support