Founding partners: rate locked for 12 months
Stop paying Meta to find form fills.
Kalman sends Meta and Google Ads a HIPAA-compliant signal built on approved patients, so your campaigns learn who to find next. Published prices, a BAA on every plan, no procurement maze.
- BAA on every plan
- Meta + Google at launch
- PHI stripped before anything leaves
- No RFP required
-
Plan 01
Signal
Fix Meta and Google tracking. Optimize on approved patients, not form fills.
$499/ month
Start with SignalBAA signed before any data flows
What's included
- Meta Conversions API signal, valued on approved, paid and refilled patients
- Google Ads conversions on approved patients, sent server-side
- HIPAA-compliant analytics in place of GA4
- First-party tag that replaces the browser pixel
- Webhooks for your telehealth platform or EMR, pharmacy, Stripe and CRM
- PHI allowlist firewall: if a field isn't allowed, it doesn't leave
- Outbound event log, so you see exactly what was sent and when
- Privacy scan, with fixes you apply in one screen
-
Recommended
Plan 02
Signal + Attribution
Fix tracking and see what a patient really costs, by campaign and by creative.
$1,199/ month
Start with Signal + AttributionBAA signed before any data flows
Everything in Signal, plus
- Mission control: the numbers Ads Manager can't show you, in one place, every day
- True cost per approved patient, by campaign and by creative
- Approval rate and approved patients, Meta and Google side by side
- Predicted lifetime value per approved patient
- Refill cohorts: who keeps refilling, month by month
- Cost per approved patient trend, before and after Kalman
-
Plan 03
Agency
For agencies running paid acquisition for several telehealth brands.
Customquote
Get an agency quoteWe reply within one business day
Everything in Signal + Attribution, plus
- Every client brand under one login
- A separate workspace for each client
- Priced per brand, billed together
- A quote built around your roster
On every plan
- Business Associate Agreement
- Allowlist PHI firewall
- SHA-256 hashed identifiers
- TLS 1.2+ and AES-256
- SSO and MFA
- PHI deleted after 30 days
01 / The math
What wasted spend is costing you.
Optimizing on form fills spends budget on people who never become patients. Proper attribution puts a real share of that spend back to work. Pick your budget and see what it's worth.
Ad spend put back to work
$15,000/ month
- Signal$499/mo
- $14,501 net30x its cost
- Signal + Attribution$1,199/mo
- $13,801 net12x its cost
02 / Onboarding
From checkout to clean signal.
No enterprise sales cycle, no long implementation. You need this fixed before next week's spend, so onboarding is four steps.
-
01 · Choose a plan
Check out and sign the BAA
Pick a plan at a published price. We sign your BAA before any data flows.
-
02 · Scan and map
Fix what your pixel leaks
Your privacy scan comes with you. Kalman turns it into suggestions, like pages to mask and product names to neutral ids, and you apply them in one screen.
-
03 · Connect
Plug in your stack
Swap the browser pixel for a first-party tag. Connect your telehealth platform, pharmacy, Stripe and CRM with server-to-server webhooks.
-
04 · Go live
Run ads again, in minutes
Connect Meta and Google Ads. Kalman sends a clean, valued signal (approvals, purchases, refills) with nothing that names a condition or medication.
03 / Compare plans
Everything in each plan.
| Feature | Signal$499/mo | Signal + Attribution$1,199/mo | AgencyCustom |
|---|---|---|---|
| Signal to ad platforms | |||
| Meta Conversions API, valued on approved patients | Included | Included | Included |
| Google Ads conversions on approved patients | Included | Included | Included |
| HIPAA-compliant analytics in place of GA4 | Included | Included | Included |
| Approvals, payments and refills as one value-based conversion | Included | Included | Included |
| Connect your stack | |||
| First-party tag that replaces the browser pixel | Included | Included | Included |
| Webhooks: telehealth platform or EMR, pharmacy, Stripe, CRM | Included | Included | Included |
| Privacy scan and one-screen fixes | Included | Included | Included |
| Security and compliance | |||
| BAA signed before any data flows | Included | Included | Included |
| Allowlist PHI firewall | Included | Included | Included |
| SHA-256 hashed identifiers | Included | Included | Included |
| Outbound event log, kept 12 months | Included | Included | Included |
| Role-based access with SSO and MFA | Included | Included | Included |
| Attribution | |||
| Mission control dashboard | Not included | Included | Included |
| Cost per approved patient, by campaign and creative | Not included | Included | Included |
| Approval rate and approved patients | Not included | Included | Included |
| Predicted lifetime value | Not included | Included | Included |
| Refill cohorts | Not included | Included | Included |
| Agency | |||
| Multiple brands, one login | Not included | Not included | Included |
| Separate workspace per client | Not included | Not included | Included |
| Priced per brand, billed together | Not included | Not included | Included |
| Start | Start | Quote | |
04 / Your options
Built for brands like yours. Priced like it.
Startup and scaling DTC telehealth brands, and the scrappy teams running their paid acquisition. Not hospitals, health systems or payers.
-
Option ASignal: low
Do nothing
- Meta optimizes on
- Page views and guesses
- Google Ads
- Blind on the clicks that cost the most
- PHI exposure
- A browser pixel on your intake flow
- What a patient costs
- Nobody can say
-
Option BBuilt for hospitals
Health-system vendors
- Getting started
- An enterprise sales cycle
- Implementation
- Months, not days
- Pricing
- Health-system pricing, behind an RFP
- Built for
- Hospitals, not DTC telehealth
-
Option CSignal: strong
Kalman
- Meta and Google optimize on
- Approved, paid and refilled patients
- PHI exposure
- Stripped by an allowlist before anything leaves
- Pricing
- Published, from $499 a month
- Getting started
- Check out today, run ads again in minutes
05 / Questions
Before you check out.
Anything else? Email us. We'll answer in writing within one business day.
[email protected]Which plan should I start with?
If Meta and Google need to see approved patients again, start with Signal. If you also want to know what a patient really costs by campaign and creative, with predicted lifetime value and refill cohorts, choose Signal + Attribution. If you run acquisition for several telehealth brands, ask for an Agency quote.
Is the BAA included?
Yes. We sign a BAA with every customer, on every plan, before any data flows.
What does the founding partner rate mean?
We're onboarding founding partners now. Founding partners lock their rate for 12 months.
Which ad platforms are included?
Meta Conversions API and Google Ads, with HIPAA-compliant analytics in place of GA4, are live at launch on every plan. TikTok, Snapchat and Reddit are coming soon.
Do Meta or Google ever see what someone is being treated for?
No. Conditions, medications, intake answers and URLs that reveal a condition are never sent. They receive a neutral event name like "Qualified", hashed identifiers and a value. Read the security model.
Do we have to remove the Meta pixel?
Kalman replaces the browser pixel with a first-party tag and server-to-server webhooks, so health context in the browser isn't exposed to a third-party script.
How is Agency priced?
Per brand, billed together. Tell us how many brands you run and we'll send a quote.
KLM-GO Ready for launch
Your patients are in the data. Let Meta see them.
Same campaigns, same budget. What changes is what Meta and Google can see: approved patients, sent server-side, with PHI stripped before anything leaves.
Not ready? Scan your site free · No health information needed