Founding agencies: apply by Nov 20
Scan every client. Send the report with your logo. Fix it with Kalman.
The signal layer for agencies running DTC telehealth brands. Find what each client's site is telling Meta, hand them the findings under your brand, and install a clean, value-based signal across your roster.
- $0 platform fee
- Per-brand pricing
- 20% referral · 12 months
- You own the client
| Brand | Site | Score | Risk | Trackers |
|---|---|---|---|---|
| Northwind Health | northwindhealth.com | 41 | High | 7 |
| Pine & Pulse | pineandpulse.co | 58 | Medium | 5 |
| Harbor Hormone Co. | harborhormone.com | 83 | Low | 2 |
| Lumen Longevity | lumenlongevity.com | 36 | High | 9 |
| Crestline Men's Health | crestlinemen.com | 64 | Medium | 6 |
| Verdant Skin Rx | verdantskinrx.com | 49 | High | 8 |
01 / Why now
Your clients' tracking is your problem now.
When a client's signal breaks, your results break. When their tracking becomes a legal question, you set it up.
-
NOW-01Meta
Lower-funnel optimization is restricted.
Meta categorizes many health advertisers and limits which events they can optimize on, often including Purchase.
Source: Accelerated Digital Media -
NOW-02Server-side
Server-side isn't a fix on its own.
Moving to the Conversions API changes who controls the payload, not what's in it. What you send still has to be clean.
Source: Kaamel, on the complaint's CAPI allegations -
NOW-03Enforcement
Regulators are reading pixels.
In July 2026 the FTC, Utah and California filed a complaint alleging a large telehealth company shared health data through pixels and the Conversions API. The allegations are unproven and disputed.
Source: FTC press release
02 / White-label reports
Your logo. Your call to action. Our scan.
Every scan becomes a report your client can read: a score, what each tracker sees, and the fixes in plain language. Your logo on top, your "Book a call" button, a share link you can track.
- Prospecting. Scan a prospect's site before the first call and lead with their findings.
- Retention. Rescan clients after each fix and show the score moving.
- Upsell. Every finding points to a fix you deliver with Kalman.
Tracking & privacy scan · Prepared for
Northwind Health
High risk
3 of 7 trackers can see health details. All three are fixable this week.
- HighMeta Pixel fires on the intake flow.
The page address names the condition being treated, and it's sent with each page view.
- HighContact details ride along with pixel events.
Advanced Matching attaches email and phone to intake events.
- MediumA TikTok pixel loads on checkout.
Checkout pages carry product names that imply a treatment.
Want these fixed before your next campaign?
Book a call with Signalhouse03 / Shadow mode
Install before Black Friday. Change nothing until December.
No one touches a client's campaigns in peak season. You don't have to.
-
Step 01Shadow
Install in shadow mode
Kalman connects to the client's stack and builds every event, but sends nothing to Meta. Their campaigns don't change.
-
Step 02Measure
Get the signal-gap report
What Meta missed during the sale: approvals, refills and their value, side by side with what Ads Manager reported.
-
Step 03Go live
Switch to live in December
With the client's sign-off and a BAA in place, flip it on. Campaigns start learning from approved patients.
04 / How you make money
Priced per brand. Margin is yours.
Bill Kalman into your retainer, or refer brands to us and earn on every one.
-
Platform
Agency workspace
$0platform fee
Every client brand under one login, a separate workspace for each.
-
Per brand
From the third brand
$399Signal
$799Signal + Attribution
Brands one and two at list: $499 and $999 a month.
-
Referral
Refer a brand
20%for 12 months
20% of what referred brands pay Kalman, for their first 12 months. For brands that pay Kalman directly.
KLM-FA Founding agencies
The founding agency offer
Apply by Nov 20 to be in shadow mode before Black Friday.
- First brand free through Jan 31, 2027
- Founding rate locked for 12 months
- Done-with-you install for every brand
- Unlimited white-label scans as bulk scanning rolls out
05 / Questions
What agencies ask first.
Anything else? Email us. We answer in writing within one business day.
[email protected]Who owns the client relationship?
You do. Reports carry your logo and your call to action, and we don't market to your clients.
Do you sign a BAA?
Yes, with every brand, before any of its data flows.
What exactly do you send to Meta?
A neutral event name, the event time and id, the site's root URL, hashed identifiers, click ids and a value. Never page paths, product or condition names, intake answers or free text. Full list.
Will this get a client's ad account in trouble with Meta?
Kalman doesn't rename or disguise events. It sends business outcomes with health details removed, in line with Meta's rule that events must not share health information.
Do you support Google Ads?
Google Ads conversions open as a beta in Q1 2027. Meta Conversions API is live today.
Can I remove the "by Kalman" footer from reports?
Not during the founding program. It stays small, at the bottom.
Do you have a third-party security certification?
Not yet. Here's our security model in the meantime: an allowlist firewall, a BAA with every customer, hashed identifiers and an outbound event log.
KLM-FA Apply
Apply for founding pricing.
Two minutes. Joe reads every application and replies within one business day.
No patient or health information, please. We only need to know about your agency.
Application received
Thanks. Joe will email you within one business day.
In the meantime, look through the sample report.