KLM-LOG Blog

Signal notes

Meta tracking, signal design and privacy for DTC telehealth brands and their agencies.

November 1, 2026 · 4 min read
Before You Scale Telehealth Spend for Black Friday: A 10-Point Tracking Check
Black Friday budgets amplify every tracking flaw. Ten checks for telehealth Meta accounts before you raise spend, from blocked events to intake-page tags.
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November 1, 2026 · 4 min read
The Hims & Hers Complaint, Read by a Media Buyer: What to Check in Every Telehealth Account
The FTC's Hims & Hers complaint is about privacy promises versus data flows. What agencies running telehealth Meta ads should check in each account.
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November 1, 2026 · 4 min read
Why Renaming Your Blocked Purchase Event Won't Save Your Telehealth Campaigns
Turning Purchase into Pur_1 is popular advice for restricted health pixels. Why it's fragile, and what to design your optimization events around instead.
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