KLM-HOW How it works
You scan. You fix. You win.
Three steps from broken tracking to campaigns that optimize on real patients, on every ad platform you buy: Meta, Google Ads, Microsoft Ads, LinkedIn, TikTok and Reddit. Here's what you do, what Kalman does, and what each platform receives.
01 / Step by step
Scan, fix, win.
No six-month implementation and no new pixel per channel. One tag, one firewall, every ad platform.
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01 You scan · free · about a minute
See what your site tells every ad platform.
Enter your URL. Kalman scans your public pages and finds every pixel and tag: Meta, Google, TikTok, Microsoft, LinkedIn, Reddit and the rest. You see which ones receive health details, a score out of 100, and the fixes that matter most.
- You
- Type your URL.
- Kalman
- Finds every tracker, what it receives and what to fix first.
41/100High risk- HighMeta Pixel fires on
/weight-loss/intake: the page name reveals a condition. - HighGoogle tag and GA4 load on intake pages.
- MediumTikTok Pixel sends the condition on form submit.
Sample report · fictional brand -
02 You fix · we do it with you
One tag, one firewall, every channel.
A first-party tag on your own subdomain replaces the browser pixels. Your telehealth platform, Stripe and CallRail connect server-to-server. Every outbound event is built from an allowlist, so page paths, product names and intake answers never leave. You preview each payload and sign the BAA before anything is sent, and you can run in shadow mode first if you want to watch. See the integration guides.
- You
- Paste one tag. Approve each connection. Sign the BAA.
- Kalman
- Maps every field, strips the PHI and shows you the exact payload.
Real screen from the Kalman app -
03 You win · optimize on patients
Every ad platform learns who becomes a patient.
Switch each channel on. Paid orders, provider approvals and refills go server-side to Meta, Google Ads, Microsoft Ads, LinkedIn, TikTok and Reddit, each with a value. Then watch the whole funnel in Kalman Analytics, from first page view to provider approval, and see what an approved patient really costs by campaign and creative.
- You
- Point campaigns at the new conversions.
- Kalman
- Sends the signal and logs every event it sent.
Meta is on every plan. Google Ads, Microsoft Ads, LinkedIn, TikTok and Reddit come with Signal + Attribution. See pricing.
Real screen · sample data
Start with step one. It's free and takes about a minute.
02 / Under the hood
What happens to every event.
Connect, filter, predict, update. The same loop that steered Apollo, pointed at your patient outcomes and run on every event, for every channel.
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Step 01Connect
Connect
Swap the browser pixels for one first-party tag. Connect your telehealth platform, Stripe and CallRail server-to-server.
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Step 02Filter
Filter
An allowlist strips PHI inside Kalman's environment. If a field isn't explicitly allowed, it doesn't leave.
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Step 03Predict
Predict
Kalman values each lead by what happens next: provider approval, payment and refills. Not the form fill.
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Step 04Update
Update
Each ad platform gets a value-based signal built on approved patients, with nothing that names a condition, and learns who to find next.
Your stack
- First-party tagreplaces pixel
- Telehealth platform / EMRwebhook
- Pharmacywebhook
- Stripewebhook
- CRMwebhook
Kalman
PHI firewall
Allowlist, not blocklist. Health details are stripped before anything leaves.
Scoring
Approval, payment and refills become one value-based conversion.
Out
{
"event_name": "Qualified",
"event_time": 1762197727,
"action_source": "website",
"user_data": {
"em": "sha256:…",
"ph": "sha256:…",
"external_id": "sha256:…"
},
"custom_data": {
"value": 289.00,
"currency": "USD"
}
}Neutral event name. Hashed identifiers. A value. That's the whole payload.
- Medication or dosage
- Condition or diagnosis
- Intake and questionnaire answers
- Provider notes and lab results
- Page URLs or titles that reveal a condition
- Product names that imply a treatment
Allowlist, not blocklist: anything not explicitly allowed is dropped by default.
KLM-SCN Free scan
See what your site sends ad platforms today.
Scan your site free. In about a minute you'll see every tracker on it, what each one receives, and what to fix first.
No health information needed · See pricing