Microsoft Ads · Conversions
Microsoft Ads conversions for telehealth brands
Search intent, scored on real outcomes. Kalman sends paid orders, provider approvals and refills to Microsoft Ads server-side, with a value and without health details.
Signal + AttributionBAA included · free scan, about a minute
The problem
Search clicks, scored on form fills.
Search on Bing reaches buyers your Google campaigns miss. Kalman sends the same clean outcomes to Microsoft Ads that it sends everywhere else, so you can compare channels on approved patients.
What gets sent
What Microsoft Ads receives, and what it never sees.
Every outbound event is built from an allowlist. Kalman reads each allowed field, checks its format and copies it. Nothing else can leave, whatever the inbound payload contained.
- A neutral event name, time and id.
- Value and currency, when the event has one.
- Hashed identifiers, such as email and phone, as SHA-256 hashes.
- Your site's root URL, never a page path or query string.
Never sent: product names, conditions, medications, doses, intake answers, page paths or free text. Every delivery is in Kalman's outbound event log, so you can see exactly what Microsoft Ads received. How the firewall works.
Each mapping can be changed or switched off on the Microsoft Ads destination in Kalman.
Setup
Live on Microsoft Ads in five steps.
Microsoft Ads conversions comes with Signal + Attribution ($999/ month) and with Agency brands on that tier. Every plan includes a BAA, signed before any data flows.
- 01
Scan your site. The free scan shows which trackers run where, including the Microsoft Ads tag, and what to remove from pages where people share health details.
- 02
Sign the BAA in the app.
- 03
Connect your sources: your telehealth platform, Stripe and CallRail.
- 04
Connect Microsoft Ads as a destination and choose which events it gets.
- 05
Check the outbound event log, then go live.
Microsoft Ads is a trademark of its owner. Kalman isn't affiliated with, partnered with or endorsed by it.
Also in Kalman
Microsoft Ads is one channel. Kalman runs all of them.
The same firewall and the same events go to every ad platform you buy, and into analytics built for telehealth.
Built for what legal will ask.
Security at Kalman →- BAA on every plan
- Allowlist PHI firewall
- SHA-256 hashed identifiers
- TLS 1.2+ and AES-256
- Two-factor sign-in
- PHI deleted after 30 days
Microsoft Ads questions.
Anything else? Email [email protected].
Does Microsoft Ads see what a patient is treated for?
No. Microsoft Ads gets an event name, time, id, your site’s root URL, hashed identifiers and a value. Products, conditions, medications, page paths and intake answers are never copied into the outbound event.
Do we have to remove the Microsoft Ads tag?
From pages where people share health details, yes. Kalman’s first-party tag and server-to-server events replace it there. The free scan shows where it runs.
Is it the same firewall as Meta?
Yes. Every destination uses the same allowlist, hashing and outbound event log.
Do you sign a BAA?
Yes, with every customer, on every plan, before any data flows.
See what your UET tag is sending.
Free scan of your public pages. About a minute.
Free · about a minute · public pages only