GLP-1 and weight loss

Conversion tracking for GLP-1 telehealth brands

Weight-loss funnels leak in the places that matter most: the quiz, the checkout and the dose on a refill. Kalman sends paid orders, provider approvals and refills to every ad platform you buy, with a value, and with the drug, the dose and the BMI stripped first.

Free · about a minute · public pages only · Plans from $499/mo

Kalman → every channelSample
Purchase → Metaproduct, BMI stripped[$289]
Provider approved → Google Adsintake answers stripped[$1,840 LTV]
Refill → TikTokdose stripped[$249]
Not sentquiz_answersStays home
Fictional brand · Northwind HealthHashed IDs · a value · nothing else

The problem

The ad platforms see the quiz. They never see the patient.

A browser pixel on a GLP-1 funnel can pick up the drug in the URL, the BMI in a quiz answer and the dose on a refill. Pull it off and the ad platforms go back to optimizing on form fills. Kalman fixes both sides.

TodaySignal: low
Pixel on the quiz and intakeLoads
Page URLs it seesCan name the drug
Conversion it learns fromForm fill
Provider approvalNever sent
RefillNever sent
Optimizing onForm fills
With KalmanSignal: clear
Purchase[$289] Sent
Provider approved[$1,840 LTV] Sent
Refill, dose stripped[$249] Sent
Pixel on the quizRemoved
Email and phoneSHA-256 hashed
Every payloadIn your log
Optimizing onApproved patients

What gets sent

What the ad platforms receive, and what they never see.

Every outbound event is built from an allowlist. Kalman reads each allowed field, checks its format and copies it. Nothing else can leave, whatever your quiz or checkout collected.

  • A neutral event name, time and id.
  • Value and currency, when the event has one.
  • Hashed identifiers, such as email and phone, as SHA-256 hashes.
  • Your site's root URL, never a page path or query string.

Never sent: drug names, doses, BMI, weight, conditions, quiz and intake answers, page paths or free text. Every delivery is in Kalman's outbound event log. How the firewall works.

OutcomeSent as a conversion
Purchasethe first payment is captured, with the amount.
Provider approveda clinician approves treatment, valued at the product's projected lifetime value.
Refilla refill is paid, with the amount and never the dose.
Qualified calla call from CallRail that you count as a lead.
Leadsomeone leaves contact details.

Each mapping can be changed or switched off per ad platform in Kalman.

Built for refill businesses

A GLP-1 patient is worth their refills. Measure that.

Meta on every plan. Google Ads, Microsoft Ads, LinkedIn, TikTok and Reddit on Signal + Attribution ($999/mo), with attribution built on approvals and refills.

Built for what legal will ask.

Security at Kalman →
  • BAA on every plan
  • Allowlist PHI firewall
  • SHA-256 hashed identifiers
  • TLS 1.2+ and AES-256
  • Two-factor sign-in
  • PHI deleted after 30 days

GLP-1 questions.

Anything else? Email [email protected].

Can we keep the Meta Pixel on a GLP-1 site?

Not on pages where people share health details, such as the quiz, intake and checkout. Kalman’s first-party tag and server-side events replace it there. The free scan shows where every pixel runs and what it receives.

How are refills and dose changes tracked?

Each paid refill goes to your ad platforms as its own event with the amount. The drug and the dose never leave Kalman, so a dose step looks like any other refill to Meta or Google.

Which ad platforms can we send to?

Meta on every plan. Google Ads, Microsoft Ads, LinkedIn, TikTok and Reddit on Signal + Attribution, all through the same firewall.

Which telehealth platforms do you connect to?

Sylaris OS natively; Bask Health, Telegra and MDI by webhook; Stripe and CallRail. Pharmacies, EHRs and other systems can connect by webhook too.

Do you sign a BAA?

Yes, with every customer, on every plan, before any data flows.

See what your weight-loss funnel is sending.

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Three quick questions, then we scan your site. Public pages only. No health information needed.

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