Reddit · Conversions API

Reddit Conversions API for telehealth brands

Community traffic, measured on patients. Kalman sends paid orders, provider approvals and refills to the Reddit Conversions API server-side, with a value and without health details.

Signal + AttributionBAA included · free scan, about a minute

Watch the explainer0:48

Kalman → RedditSample
Purchasecheckout_paid[$289]
Provider approvedprovider_approved[$1,840]
Refillrefill_paid[$199]
Not sentintake_completedStays home
Fictional brand · Northwind HealthHashed IDs · a value · nothing else

The problem

Reddit traffic, measured on the wrong event.

Reddit communities talk about treatments every day. Kalman lets you advertise there and report outcomes back without the Reddit pixel seeing what someone is treated for.

TodaySignal: low
Reddit Pixel on intakeLoads
Page URLs it seesCan name a condition
Conversion it learns fromForm fill
Provider approvalNever sent
RefillNever sent
Optimizing onForm fills
With KalmanSignal: clear
Purchase[$289] Sent
Provider approved[$1,840 LTV] Sent
Refill[$199] Sent
Reddit Pixel on intakeRemoved
Email and phoneSHA-256 hashed
Every payloadIn your log
Optimizing onApproved patients

What gets sent

What Reddit receives, and what it never sees.

Every outbound event is built from an allowlist. Kalman reads each allowed field, checks its format and copies it. Nothing else can leave, whatever the inbound payload contained.

  • A neutral event name, time and id.
  • Value and currency, when the event has one.
  • Hashed identifiers, such as email and phone, as SHA-256 hashes.
  • Your site's root URL, never a page path or query string.

Never sent: product names, conditions, medications, doses, intake answers, page paths or free text. Every delivery is in Kalman's outbound event log, so you can see exactly what Reddit received. How the firewall works.

OutcomeSent to Reddit as a conversion
Purchasethe first payment is captured, with the amount.
Provider approveda clinician approves treatment, valued at the product's projected lifetime value.
Refilla renewal or refill is paid, with the amount.
Qualified calla call from CallRail that you count as a lead.
Leadsomeone leaves contact details.

Each mapping can be changed or switched off on the Reddit destination in Kalman.

Setup

Live on Reddit in five steps.

Reddit Conversions API comes with Signal + Attribution ($999/ month) and with Agency brands on that tier. Every plan includes a BAA, signed before any data flows.

  1. 01

    Scan your site. The free scan shows which trackers run where, including the Reddit tag, and what to remove from pages where people share health details.

  2. 02

    Sign the BAA in the app.

  3. 03

    Connect your sources: your telehealth platform, Stripe and CallRail.

  4. 04

    Connect Reddit as a destination and choose which events it gets.

  5. 05

    Check the outbound event log, then go live.

Reddit is a trademark of its owner. Kalman isn't affiliated with, partnered with or endorsed by it.

Built for what legal will ask.

Security at Kalman →
  • BAA on every plan
  • Allowlist PHI firewall
  • SHA-256 hashed identifiers
  • TLS 1.2+ and AES-256
  • Two-factor sign-in
  • PHI deleted after 30 days

Reddit questions.

Anything else? Email [email protected].

Does Reddit see what a patient is treated for?

No. Reddit gets an event name, time, id, your site’s root URL, hashed identifiers and a value. Products, conditions, medications, page paths and intake answers are never copied into the outbound event.

Do we have to remove the Reddit tag?

From pages where people share health details, yes. Kalman’s first-party tag and server-to-server events replace it there. The free scan shows where it runs.

Is it the same firewall as Meta?

Yes. Every destination uses the same allowlist, hashing and outbound event log.

Do you sign a BAA?

Yes, with every customer, on every plan, before any data flows.

See what your Reddit Pixel is sending.

Free scan of your public pages. About a minute.

Free · about a minute · public pages only

Your site

Free privacy scan

Privacy scan Free

Step 1 of 3 · Your report

Where should we send the report?

Three quick questions, then we scan your site. Public pages only. No health information needed.

Step 2 of 3 · About you

Who's the report for?

Step 3 of 3 · Last one

Your mobile, and we'll start.

Optional updates

Kalman in 48 seconds

App views show sample data and a fictional brand. Scan my site free