Acquisition: Meta spend import, cost per approved patient and ROAS

The Acquisition page puts ad spend next to the outcomes telehealth brands care about. Purchases matter, but so do patients a provider approved.

Spend import

Add your Meta ad account id to the Meta destination. Kalman then imports daily ad-level spend, impressions and clicks with campaign, ad set and ad names, using the same system-user token. When you connect, it backfills the last 30 days. After that it refreshes the most recent 3 days every three hours, so late adjustments are picked up.

What you see

• Spend, purchases, approvals and revenue for the period.
• Cost per purchase and cost per approved patient, your real acquisition cost.
• ROAS from revenue Kalman recorded, including purchases and refills that came in by webhook.
• A drill-down from campaign to ad set to ad.

Outcomes are joined to spend through campaign and ad ids in your UTM parameters. The Meta setup screen shows the recommended URL parameters string.

All of this is calculated inside Kalman from your own events. Nothing about outcomes is sent back to the ad platform to build the report.

Acquisition is part of the acquisition package.

Read the guide