Google Ads integration

Google Ads is now Kalman's second ad channel. A brand connects its Google Ads account in a few clicks, and Kalman sends the outcomes Google's tag can't see, such as provider approvals, purchases and refills, as offline conversions.

How it works

• Connect with Google. Sign in through Google's consent screen, then choose the account. Client accounts under a manager account are listed too.
• Map events to import actions. Each Kalman event goes to a Google Ads conversion action of the "Track conversions from clicks" import type, with the same value strategies as Meta.
• Test safely. "Send test conversion" asks Google to validate the conversion without recording it in your account.
• Spend. Google spend is imported into Acquisition every few hours, with a channel filter and a "By channel" panel when you advertise on more than one platform.

What Google receives

Every conversion is built from an allowlist: the click id, hashed email and phone, the value and currency, the time, a dedupe id and the consent state. Page URLs, product names, event names and conversion action names are never sent. Denials and Global Privacy Control are honored, provider decisions need an acknowledgement on the mapping, and shadow mode works as it does for Meta.

Google Ads is rolling out to accounts whose package includes Google Ads signal.

Read the guide