The Kalman consent banner

Brands without a consent manager can now use one built into Kalman. The Kalman consent banner asks a single question, whether this visit may be shared with ad platforms, and reports the answer the same way Kalman reads OneTrust, Cookiebot or Osano. Kalman still decides on the server what may be sent.

Turning it on

In Integrations → Privacy → Ad consent, choose Kalman banner (shown by the tag) as the consent manager the tag reads. Settings appear below with a live preview: position, title, text, button labels, a privacy policy link, light or dark theme, an accent color and an optional "Privacy choices" reopen link. It's off by default for every site.

How it behaves

• Accept and Decline are the same size and style, and Esc doesn't dismiss the banner.
• The choice is stored in one first-party cookie, and returning visitors aren't asked again.
• With Global Privacy Control on, the visitor's browser signal wins: the banner isn't shown and the visit counts as a "no".
• Your own tags can listen for the choice through a browser event.
• Sites that don't use the banner don't load its code.

The default title and text are a neutral starting point, not legal advice. Have your counsel review the wording before you rely on it.

Read the guide