Overview, Traffic and Funnel analytics with product LTV

Kalman's analytics pages are built from the events Kalman already collects, so you can see the funnel without loading a third-party analytics script on your intake.

Overview

The Overview page has:

• tiles for visitors, sessions, intakes, purchases, revenue and approvals;
• cost per approval and ROAS once spend is imported;
• a chart of sessions, purchases and approvals over time;
• live visitors from the last few minutes;
• a signal-health strip showing events received, sent to Meta, failed, and the last delivery.

Traffic

Sessions, visitors and page views by day, with top landing paths, referrers, UTM source, medium and campaign, devices and browsers, and countries.

Funnel

The funnel runs from page view to intake started, intake completed, checkout started, purchase and provider approval. Each step shows its conversion and drop-off. You can filter by date range, product and campaign.

Products and LTV

For each product you see purchases, revenue, refills and approvals. Average lifetime value is computed from net revenue per customer. You can also set a projected LTV and use either value when sending conversions to Meta.

Traffic, Funnel and lifetime value are part of the analytics package.

Read the guide