Meta events are labelled by where they happened

Kalman now tells Meta where each event really happened. Page views, leads, intake steps, checkouts and purchases go as website events. Refills, cancellations, provider decisions, shipments and refunds go as system-generated. A privacy setting no longer changes that label.

Held instead of relabeled

Meta requires a website event to carry the visitor's browser user agent and the site address. If your settings leave either out, Kalman holds the event instead of sending it under a different label. Held events show in the Events log, in shadow previews and in the signal-gap report as "Website event held: user agent or site URL turned off".

Two settings instead of one

Send visitor IP address and user agent is now two settings on the Meta page: Send visitor user agent and Send visitor IP address. Both start off. Each connection kept its old choice for both. Turn on the user agent to send website events. The IP address is optional.

Kalman still sends only your site's root address, never a page path.