VWO experiments measured against leads, purchases and approvals

A/B tests on a telehealth site usually stop at the click or the form. The result that matters, whether a provider approved the patient, happens later and never reaches your testing tool. Kalman now connects the two.

Turn on Read VWO experiments in Integrations → Tracking → Privacy settings. It's off by default and set per site. With it on, the Kalman tag reads VWO's own first-party experiment cookies on each page view and records the experiment and variant numbers on the session. It reads no other cookie, page content or form field, and the server checks the same rules again before storing anything.

Funnel and Traffic then show an Experiment panel whenever sessions in the period carry experiments. Pick an experiment to see, per variant, sessions, leads, purchases and approvals. A visitor counts toward the first variant they were seen in.

Nothing is sent to VWO. Variant data stays in Kalman, so you can judge a test on approved patients rather than form fills.

Read the guide